Independent Wine Advisory for Collectors & Hospitality

Strategic planning. Unbiased recommendations. Cellars that get the job done.

Whether you're building a personal collection or launching a restaurant, you need a trusted wine advisor working on your cellar.

Own a wine collection? Get your free Cellar Score™ now to see where yours stacks up.

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Success Stories

  • Snow-covered steps with illuminated string lights along black iron railings outside a brick, brownstone building in Boston at night.

    Strategic Cellar Plan for Boston Brownstone

    Planned a purposeful, global wine collection that fit couple’s lifestyle & space.

    View Collector Services
  • A cozy restaurant decorated with string lights and wine bottles, with diners seated at tables and a server attending to guests.

    Wine Program Development for Steakhouse Opening

    Curated full wine list and delivered staff training for opening day in under a month.

    View Hospitality Services
  • Long outdoor dining table set up on a lush green lawn with white tablecloths, sunflower centerpieces, and place settings, surrounded by trees and greenery.

    Personalized Wine Service for Weekend Wedding Events

    Sourced meaningful bottles for couple and coordinated venue logistics.

    View Event Services
  • A wooden cabin by a pond surrounded by trees with green and yellow leaves, some outdoor chairs, and a small dock.

    Summer Lake House Wine Restock

    Coordinated delivery of seasonal crowd-pleasers and cellar-worthy bottles for relaxing lake life.

    View Collector Services

Who We Serve

  • A wine cellar with wooden racks filled with various bottles of wine, some with tags. There is a round textured table in the foreground, and a framed picture along with a bottle of wine on display on the left side. An air conditioning unit is mounted on the wall in the background.

    Private Collectors

    Whether you're buying your first case or managing a serious cellar, we build strategic plans tailored to how you actually drink—not what critics tell you to buy.

    Start My Cellar Plan
  • Wine Rack

    Restaurants & Hospitality

    Work with us to establish your unique, world-class wine program that will thrill your guests and drive performance for your hospitality business.

    Build My Wine Program

The Reality

For Collectors

Building a cellar requires planning most collectors skip—instead relying on subscriptions and bin sales that crowd space with bottles that don't fit their lives. There are vintages coming out today you'll regret missing when celebrating a milestone five years from now. We help with everything: allocations by region and style, storage logistics, drinking windows, and knowing when to sell.

For Restaurants

The wine program is one of a restaurant’s most reliable profit centers, but it’s often underdeveloped. Too many lists end up generic, overpriced, or slow-moving because no one has dedicated time to curate them. Guests notice the difference between a thoughtful program and one shaped by distributor pressure. Restaurants need a business-savvy wine expert to manage this with focus; that’s the role we fill.

A close-up of upside-down wine glasses hanging upside down, with clear glass and long stems, arranged in a row, with a blurred outdoor background.

How We Work

Vineyards of Prosecco on terraced hillside under a partly cloudy blue sky.

1. Discovery
We start with your palate (collectors) or concept (restaurants) to understand your parameters and goals, allowing us to create a cellar full of bottles fit for you.

2. Strategy
You receive a clear, actionable plan.

3. Execution
We coordinate with retailers or distributors for the buying process, support staff training as needed, and stay involved for as long as needed.

Why Work With WCA?

A cork with printed numbers and letters standing upright next to a wine cork with Spanish text, placed on a wooden surface with a corkscrew in the foreground.

Independent, Intentional, Always on your Side.

Our founder has worked across production, retail, négociant operations, and hospitality. He holds the WSET Diploma, an MBA from Tuck, and teaches wine economics at Williams College.

But here’s what matters:
We work for you—not for distributors, producers, or reps.
When we recommend a bottle, it’s because it’s the right fit for your cellar or program. No quotas. No commissions. No bias.

You may buy good wine. But is it a good collection?

Answer 17 quick questions and get your Cellar Score™ to see how you stack up with other collectors.

Get my Score

Get in touch.

We have the solution to your wine problems. Book a free consultation today.

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